Social media’s popularity is at the peak. It’s hard to believe that social media did not even exist three decades ago. Personal phones with internet connection became common which eventually gave birth to social media. Six degrees.com was the first social site that was launched in 1997 which allowed its users to upload profile pictures and socialize virtually. Ever since various social sites came into play and some of them were able to capture the market globally like Facebook, Twitter, Instagram, Youtube, and likewise. 

Social media sites have literally captured the entire market in every aspect. It’s really hard to find someone these days who does not have an account on at least one of these online platforms. The reason behind this growth is that these platforms allow users to socialize and connect with like-minded individuals. Social media platforms connect people with the same passions and interests by joining online groups. Other social media platforms like Linkedin were established to help businesses connect and for people to find new jobs. With Linkedin, one can find and apply for opportunities while connecting with the recruiters and hiring managers. It saves businesses valuable time and money with the hiring process. Social media is also useful for businesses to promote their products and services as they get to reach millions of customers online. Plus, it also allows them to paint the target audience only with access to information like hobbies, personal interests, and more.

It’s good to know the positive aspects of how social media influences our lives, let’s understand its flaws. Allowing users to remain anonymous while creating their profiles on various online platforms gives rise to a variety of issues. Giving the privilege of being anonymous to the users comes at a high cost to both these sites and the innocent public. Wrong-doers are taking undue advantage of this liberty and with anonymity. Trolls, spam, fake news are seeing a continuous escalation because of that.

Online trolling is a rising concern. It’s tough to identify every single user due to the cumbersome id verification process, which gives these bad actors the courage to troll anyone they feel like. They like to disrupt innocent people’s lives by continuously commenting negatively while harassing and threatening them online. And they do it with no fear as there is no accountability for any acts performed. Even though victims have the right to report these accounts, still the problem does not really get solved. Thanks to the lack of an id verification system, bad guys come up with multiple new accounts and again indulge in disrupting common people and celebrities ’ lives. The shocking thing about trollers is that they are freely enjoying their lives after threatening people, and there’s no way to track them. By not using real names, they are simply using it as a power to destroy people’s mental state.

Spamming is another major issue that all social media platforms have been facing. Spammers make millions of fake accounts, experts say “as many as 40%  of the social platform accounts are used for spam”. They intend to hammer different social media platforms with bulk messaging, advertising, phishing, spreading malware, and more. Bulk messages often get trending with the use of hashtags and gain success in spreading misinformation. For instance, the spammers in 2009, posted several messages and links which made the “job with google” trend, tricking innocent people. The spammers come up with malicious links and post them on several platforms in the most attractive way to lure people to click on them. These are attempts of downloading malware and hijacking legit accounts with the core intent of damaging and stealing information.

Sadly because of these bad actors disguised as trollers, spammers, enforcers of fake news, we fail to enjoy social media platforms without its harsh consequences. Therefore, there is an urgent need to stop these bad actors from polluting the social media platforms and stop them from harassing and threatening people online, spreading misinformation, and hijacking their accounts with malicious links.

If carefully noticed, the root of all these problems is one – lack of a proper ID verification system while creating accounts on any of these social media platforms. (Even if a troller’s account is reported or banned, he simply creates a new account because creating a new account only requires an email account with a password)

AZYO being the leader in automated identity verification can help in mitigating all these serious issues seamlessly and effectively. The solution is designed to detect even the slightest of errors while verifying an individual’s identity. Moreover, AZYO is capable of analyzing, verifying, and authenticating any human face on our planet.  

AZYO’s automated id verification solution is the only solution to these issues. This phenomenal solution with an amazing fusion of Optical Character Recognition, Artificial Intelligence, Machine Learning, Blockchain & Facial Biometrics can easily verify anyone, anywhere, and anytime at a lightning-fast speed.

We at AZYO combined our cybersecurity expertise, technical skills, and data analytics experience to build the #1 Rated Automated Verification Solution. With a solid team of PhDs, Scientists and Researchers, we have successfully achieved to completely automate complex verification processes. 

Not only a smooth, robust, and user-friendly platform, but a developer-friendly interface is developed for the businesses to easily integrate AZYO’s solution to either homegrown or any 3rd party applications. 

AZYO’s innovative plus cost-effective solution is highly efficient and effective in today’s digital world and the go-to option for every business.