The online market of alcohol is booming and is expected to grow more than $45 billion in the span of the next 4 years. E-commerce is the new normal, it has opened great avenues for the alcohol and tobacco industry. Not only does it provide a much larger customer base by removing the geographical barriers, but it also proves to be highly cost-efficient. People have also adapted the online mode of buying both alcohol and tobacco as it’s highly convenient for them. Moreover, local sites and apps deliver the products ordered within few hours which proves to be great for the customers.

Though the alcohol and tobacco industry is expanding enormously both in retail stores as well as in e-retail, underage drinking and smoking statistics have grown with it. Governments throughout the world have decided upon 21 as the legal drinking age, considering it important for children to protect their health. However, the age decided by law has not really prevented minors from the consumption of such products. Both alcohol and tobacco products are very tempting to kids and they can cause severe addiction issues. Most of them do not really understand the serious impacts of underage drinking and smoking. Especially the teens, they have no idea of the damage it might cause to their overall growth, brain development, physical and mental health. In fact, they even end up using fake identity documents to order it online or for buying from physical stores. Keeping in mind the disastrous repercussions of underage drinking, it is extremely important for various retail and online stores as well as bars/lounges to resort to more reliable means of identity verification before selling their products.

In the digital era where everything is getting automated, how about an automated identity verification solution? Yes, you’re reading it absolutely right!

Researchers at AZYO have developed the most advanced Facial Recognition Technology. It is one of a kind and outstanding because it leverages Deep Convolutional Neural Networks &  Powerful Graphics Processing Units, Artificial Intelligence, Facial Biometrics, Advanced Machine Learning Algorithms, Blockchain, Real OCR, and Certified Liveness Detection for analyzing, verifying, and authenticating any human face on our planet. 

Every other organization in the alcohol and tobacco business whether operating online or offline can now excel in the age verification of their customers with the help of AZYO’s Automated Identity Verification. Age verification in this particular industry needs supreme attention to ensure legal compliance. Selling alcohol or tobacco to underage kids or adolescents has serious consequences like high penalties, license getting revoked, reputational damage, and likewise.